Privacy Policy

1. Overview

Trinova Insurance Group LLC ("Trinova," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect information you provide when you use our website at trinovainsurance.com and when you engage with our insurance advisory services.

This policy is designed to comply with applicable privacy laws including the Virginia Consumer Data Protection Act (VCDPA), the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), and other applicable federal and state privacy regulations.

2. Information We Collect

Information you provide directly: When you complete a form on our website, contact us by email, or engage with our services, we may collect your name, email address, phone number, mailing address, state of residence, date of birth, information about your insurance needs and existing coverage, vehicle information, property information, health information relevant to insurance applications, and employment information where relevant to coverage.

Information collected automatically: When you visit our website, we may automatically collect your IP address, browser type, device type, operating system, pages visited, time spent on pages, referring website, and general geographic location. This information is collected through standard server logs and, when enabled, through cookies and similar tracking technologies.

Information from third parties: In connection with preparing insurance quotes or processing applications, we may receive information about you from insurance carriers, consumer reporting agencies, motor vehicle records, public records, and other sources permitted by applicable law.

3. How We Use Your Information

We use the information we collect to: prepare and present insurance quotes and coverage options; process insurance applications and transactions on your behalf; communicate with you about your inquiry, quote, or policy; provide ongoing insurance advisory and service support; comply with legal and regulatory obligations applicable to licensed insurance professionals; improve our website and services; send you relevant insurance information and resources (with your consent); and protect against fraud, identity theft, and other illegal activity.

We do not sell your personal information to third parties for their marketing purposes. We do not use your information for automated decision-making that produces legal or similarly significant effects without appropriate disclosure.

4. Information Sharing and Disclosure

We may share your information with: insurance carriers and underwriters in connection with obtaining quotes and placing coverage; Smart Choice Partners LLC and other agency network partners as required for appointment and policy placement; licensed sub-producers or co-brokers involved in servicing your account; service providers who assist us in operating our website and business (subject to confidentiality agreements); regulatory and law enforcement authorities when required by law; and parties to a business transaction if Trinova is acquired or merged.

We require all parties who receive your information to use it only for the purposes for which it was shared and to maintain appropriate protections.

5. Telephone Consumer Protection Act (TCPA) Disclosure

By providing your telephone number and submitting a form on our website, you expressly consent to receive calls, text messages, and emails from Trinova Insurance Group LLC, including through automated dialing systems or pre-recorded messages, for the purpose of discussing your insurance inquiry. You may revoke this consent at any time by replying STOP to any text message or by contacting us at insure@trinovainsurance.com. Standard message and data rates may apply. Message frequency varies.

6. California Consumer Privacy Rights (CCPA/CPRA)

California residents have the right to: know what personal information we collect, use, disclose, and sell; delete personal information we have collected (subject to certain exceptions); opt-out of the sale or sharing of personal information; correct inaccurate personal information; and limit the use of sensitive personal information. We do not sell or share personal information as defined under California law for cross-context behavioral advertising. To exercise your California privacy rights, contact us at insure@trinovainsurance.com with the subject line "California Privacy Request."

7. Virginia Consumer Data Protection Act (VCDPA)

Virginia residents have the right to: confirm whether we process your personal data; access your personal data; correct inaccuracies in your personal data; delete personal data you have provided or we have collected; obtain a portable copy of your personal data; and opt out of processing for purposes of targeted advertising, sale of personal data, or profiling that produces legal or similarly significant effects. To exercise your Virginia privacy rights, contact us at insure@trinovainsurance.com with the subject line "Virginia Privacy Request." We will respond within 45 days as required by the VCDPA.

8. Data Collection Notice & Cookies

Our website uses cookies and similar tracking technologies to improve your experience, analyze traffic patterns, and measure the effectiveness of our content. We use only essential cookies required for basic website function and, when you consent, analytics cookies to understand how visitors use our site. We do not use advertising cookies or cross-site tracking without explicit consent. You may control cookie settings through your browser preferences. Disabling certain cookies may affect website functionality.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include secure transmission protocols (HTTPS), access controls limiting who can access personal information, and regular review of our data protection practices. No method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of your information.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with legal and regulatory obligations (including insurance record-keeping requirements), to resolve disputes, and to enforce our agreements. Insurance regulatory requirements may mandate that we retain certain records for specific periods. When retention is no longer necessary, we delete or anonymize your information.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected such information, please contact us immediately and we will promptly delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will post the updated policy on this page with a revised effective date. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

13. Contact Us About Privacy

For questions, concerns, or to exercise your privacy rights, contact Trinova Insurance Group LLC at: insure@trinovainsurance.com

Subject line: "Privacy Request" — We will respond within the timeframes required by applicable law.